My Website Traffic dropped, what are the major reasons and their solutions. This is the common question asked by multiple website owners and bloggers.
Incident of sudden traffic drop creates panic among SEO and bloggers. Especially, new bloggers don’t know how to fix these issues and their websites affect badly.
Today in this post I will tell you why Website Traffic dropped suddenly. And what are the steps we can take to regain our website traffic?
Let’s see what are the major reasons and how we can fix these issues.
Website Traffic Dropped: Possible Reasons
Website or blog traffic may go down because of multiple regions like:
- Google algorithm update
- Google penalty or manual action
- Website crawling issues
- Backlink lost
- Keyword ranking down
- Seasonal traffic
- Server response time
So these are the major issues because website traffic can go down. Traffic regarding issues should be taken seriously by the website owner.
Identify all possible issues on time and fix them as soon as possible. Otherwise, you may suffer a great loss.
Now I will explain to you why website traffic goes down and how we can identify them and how we can fix them step by step.
1. Google Algorithm Update.
Google is very smart and improving itself day by day. To improve the search results and provide better results to the viewers.
Sometimes algorithm updates may affect your website ranking very badly. So, we have to check any recent algorithm updates made by Google.
How to identify Google Algorithm Update
Identifying the latest update from Google is very simple and easy. Just follow the official Twitter handle of Google. @searchliaison Google Search Liaison.
They notify any update being done by the developer team from time to time.
How to fix Website Traffic Dropped Issue Affected By Algorithm Update
If you are doing everything organically and with pure honesty. Then don’t worry. Your traffic will be back after the update.
Just write content according to the Google update.
2. Webmaster Penalty Or Manual Action.
As long as there is a penalty by Google on your website, all your posts are indexed. You can do anything to fix that except instruction Given by Google itself.
How to identify Penalty
Check your Google Search Console dashboard and find manual actions against your domain name. Sometimes Google may send you an email regarding the action taken against your website or blog.
How to fix Website Traffic Dropped Issue Affected By Webmaster Penalty
Your post will not be indexed until the penalty is removed from your website. If any penalty has been imposed on your website by Google, then you have to first improve your content.
After that, you can appeal to Google for re-indexing.
3. Website Crawling Issues.
Website crawling issues may arise because of theme design, plugin configuration, and any other developer-related problems.
How to Identify Crawling Issues
These types of crawling issues may be checked by the Page Speed Insights index or search console itself.
How to Fix Crawling issues
Follow the instructions given by the Page Speed Insights.
- Optimize website theme and Plugins.
- Use AMP and Other optimization plugins.
- Remove unused CSS and JAVA Scripts.
- Upload low size media.
4. Website Backlinks Lost Issues
Backlinks are the most trusted and reliable source of traffic. Your website traffic may be dropped because of backlinks lost.
How to Identify Lost Backlinks
You can use the SEMrush tool or the Hoth tool to check the lost backlinks. In the SEMrush tool, complete details will be given to you as backlink gained, backlink lost.
How to Fix Lost Backlinks Website Traffic Dropped
Just appeal from the backlink provider to give you a backlink again.
Backlinks may be lost because of not-updated or outdated content. So, just keep an eye on updating content regularly.
5. Keywords Ranking Down.
Keyword ranking down may happen because of not updated content for a long time. Google loves to provide updated results to its viewers. So just keep updating your content on time.
How to Fix Keywords Ranking Issues
Check SEMrush tool to check backlinks and keywords ranking.
6. Seasonal Traffic.
Seasonal traffic like IPL blog gets traffic during IPL time. The rest of the year, traffic becomes very low. When there is no demand for your content on the internet, your traffic goes down.
On the flip side your traffic increase when people start searching for that again. It happened with cryptocurrency and event blogging most of the time.
How to Maintain Seasonal Website Traffic Dropped
Just focus on the other related topics like cricket, and commentary. If you are doing event blogging, then cover events happening throw out the year.
Create the content on more topics and more niches.
7. Lower Server Response Time
This is also very harmful to website traffic. Lower server response time may affect the first impression of visitors. Traffic comes to the website, but the hosting server is not able to load the page fast.
Due to which people go back from your website and your traffic goes down.
How to Resolve The Issue
- If the traffic on your website is increasing, then upgrade your hosting server.
- Even after upgrading hosting server is not working, then change it.
- Use a premium hosting service.
- Ask your hosting provider to increase the server response time.