Dear Viewers Passage Indexing is a Google Indexing process through which Google bots index any specifics part of your high-quality contents like Paragraphs, Bullet Points, Set of Headings, Images, Tables, etc.
Passage Indexing results are shown on the top of search results and this ranking position is called Zero Ranking. Through this algorithm update, your single paragraph can beat all competition for a particular keyword.
But the most important thing to get that result is to write High-Quality Articles with proper Title, Meta Tags, Headings, Short Paragraphs, Bullet Points, Tables as per the content need.
Today we will share important information about this Passage Indexing. Let’s see some facts and current search results!
Initial Google Indexing Results
Initially we got results in this way. Here we type Google Search in search bar and results are in front of us with proper sequence.
Important Points to be noted:
- First Google Provide Link of the webpage.
- Then Title of the post and meta description.
- In this method, everything was based on so many ranking factors like PageRank, domain authority, backlinks, social share, page speed, User experience, and many more things.
Results After Passage Indexing Algorithm Update
After Google message indexing update bi start getting some different results on our search page like this.
In this result, everything is the same but we are getting some passage in the form of bullet points before everything on the top. This is called passage indexing. And Google fetches these results on the basis of search keyword relevancy.
This is very good for getting on top for a new blog or website without any backlink, without any domain authority, without any page rank, without any social share, only on the basis of the in-depth knowledge-based articles.
Important Tips For Passage Indexing
If you want to show your website content text in passage indexing then you have to improve your content writing skills. I know that you write high quality content. But here I am talking about content optimization.
Dear bloggers if your content quality is low then improve it. By doing regular practice you will start writing high quality content easily. If you already are perfect in content writing then just focus on optimising content.
1. Use H2, H3, H4 Headings
Sometime Google boats fetch your content headings for showing in passage indexing. So, it is advised to use headings in your content. Try to insert your main keyword in heading.
2. Write Short Paragraphs
If you want to get on top then try to cover more information in short paragraph. Just write to the point information. It will increase user engagement on your site.
Because no one want to read lengthy and complicated contents. Also, always try to use simple language in your article.
3. Use Bullet Points And Number Points
Bullet points are best method to show the specifics terms in your blog post. Some time google indexing bots present your bullet point section to viewers.
4. Proper Use of Bold Italic Underline Characters
Making bold and underline to some words of your content means you are telling about the main topic of your content. It help bots to scan fast your content and also for understanding the intent of your article.
5. Infographics And Meaningful Feature Images
You probably hear that one single image says more than 1000 written words. So, if you want to get traffic from image search along with passage indexing use infographics in your articles.
Infographics get more social share compared to text. Likewise, it will help in boosting social traffic. More social share will get more backlink. So, it is beneficial for backlink building.
Google Passage Indexing Algorithm
As the name indicate Google Passage Indexing Algorithm is a mechanism used by Google to fetch a particular portion of content related to the search query by the searcher.
Suppose someone is looking for the contact number of a particular hospital to book an appointment. In this case, Google will present that particular section from the entire webpage.
Here in this image you can see. How Google fetch contact number from the Kundan Hospital website. Before Google Passage Indexing algorithm update, it present the Kundan hospital website.
User has to open hospital website and then enter into contact section. After that he could be able to find contact detail. But now Passage Indexing algorithm update fetch that particular section from the whole page.
It is beneficial to users to get results quickly.
Google Passage Indexing Update
According to a Searchengineland.com article in October 2020, Google announced that they are implementing a new way to fetch results without ranking the post or page.
On Feb 10, 2021 Passage Indexing or passage ranking was officially implemented for providing search results worldwide.
Since that time, Google Passage Ranking is in effect and serving the whole world with better search results and better user experience.
Google may fetch bullet points, images, tables, headings, content portions, infographics, gifs, etc based on the similarity or keyword relevancy input.
Google Passage Ranking Example
Let’s see some Google Passage Ranking Example from the live search results for various search quaries.
Here you can see how bullet points are shown to the viewers instead of the whole content. Website URL and Title are shown at the bottom but the entire important related topics term is fetched on top.
The same things are happening here. When we try to search laptop price list then a table of laptop and their price appear in front of us.
This is an example of our specific algorithm update. In the same way, viewers can see images and videos for any specific search.
All these are based on user intent. Google is improving itself day by day. They are doing better to survive their viewers.
What Is Google Passage Ranking
Dear bloggers and digital marketers Google Passage Ranking is a process or mechanism, through which browsers fetch the most relevant search terms from the entire webpage or post.
Suppose you write a complete article on the best laptop under 42000 in India. But if someone will search for a Dell laptop then Google will show only a particular laptop instead of whole content with title and meta tags.