Google Page Quality rating is known as PQ rating. Maintain your EAT score and fulfill YMYL guidelines for better search results.
Actually, Google is very serious about its advertiser. As advertiser pays money to Google and Google serve ads on publishers websites through AdSense and Double click Ad Manager.
So, they decide to rank websites on the basis of PQ rating. On this basis search, bots check the following factors before ranking a blog or website.
- Purpose
- Quality of Content
- E-A-T
- Ads
1. Purpose
As per the new policies and quality rating page objective (purpose) is the main important part of our content. Why you are creating content? You have to consider your “why” before writing post.
Missing WHY will become misleading, cheating, and low quality content. It dosen’t matter how long article you are writing if it is purposeless. You are just trying to cheat your visitors and Google as well.
1.1 How to Specify Purpose of Page
If you are creating the page or content the first of all chose the purpose of that particular page. You can ask few questions before creating a post or page on your blog.
- Why we are creating that particular page?
- Am I able to solve the purpose of page?
- Do I have professional skills about the topic of our page?
- How my page will be helpful to the users or viewers?
- Am I solving any existing problem easily?
- Who are my targeted audiance?
If you will consider these factors before creating your content. Then you will identify the purpose of your blog post or page.
It is something like setting a goal. Likewise, your complete focus should be to solve the problem in an easy way.
All contents that are purposeless will be considered misleading pages. And this is against Google’s policies. Google will not give value to such kind of web pages.
2. Quality of Content
Google always prefer quality contents. Content is king for webmasters. Any webpage that fulfill it’s basic purpose with simple words, and proper navigation.
If your main content’s quality will be poor, visitors will not get engagement and they will bounce back to another webpage.
Many factors are responsible for content quality like skills and experience of content creators, skill of writing, etc.
Sometime content creator doesn’t optimize content for viewers. They couldn’t find the main part of content. And un necessary they have to waste their time for reading lengthy content.
But if your content is completely optimized with proper headings, images, bullet points, images, media, process flow. Then the value of content become high and Google love to fetch such kind of results for viewers.
2.1 How to write Quality Content?
- Use proper process flow while writing content.
- Use H2, H3, H4,…. headings while formatting your content.
- Paragraphs should be short as they are easy to read.
- Link paragraphs with each other.
- For specifying content write bullet points, numbers, bold and italic letters.
- Do internal linking with previous articles.
3. EAT
Google E.A.T. Algorithm update stands for Expertise, Authoritativeness, and, Trustworthiness of the site as well as a content creator.
This algorithm update filters the search results as per the quality of content and who is producing that particular content.
Suppose you are a charted accountant and writing content on health-related problems. In this case, your content will not rank in Google as well as other search engines. Because you have zero expertise in your niche.
So, you have to work on your EAT along with your content.
How E.A.T. Score Comes in Effect
Google is one of the largest search company. They have the best AI (artificial intelligence) to deal with the user search query and indexing bots interaction.
Google brings many search algorithm update like passage indexing, BERT, etc. These all were to build a better user experience and improving search results.
But human mind is always more intelligent than machine. So, Google decide to check the actual search results while searching for specifics keywords.
These type of experts are called Google Quality raters. These people searches for the keywords provided by Google search team and prepared quality reports.
In this experiment, quality raters were checking what kind of results were appearing on top and who was generating those contents.
After this Google analyze page purpose and then website ranking factors along with the E.A.T. algorithm update was in effect.
3.1 Expertise
Expertise belongs to the professional skills of content creators. Suppose you are writing content for pregnant ladies diet tips and nutrition suppliment.
In this case medical education of content creator is his/her expertise. If anyone will write such kind of content without any medical background then Google will not treat these contents as high page quality rating content.
So, improve your expertise in your website by uploading your social links to verify the identity and professional career.
You have to provide you educational certificate in your website’s about page. Otherwise your website will not get proper PQ score.
3.2 Authoritativeness
Authority is something like recomandation by some professional. For example: doctors give medicine it is their authoritiveness, engineer did R&D and other engineering works its their authoritiveness. In the same field a poet says poem, teacher teaches students. Because they have authoritativeness in their field.
Similarly, if same category webpage is recommanded by popular websites then this become their authoritativeness.
Suppose you are running a medical information website, then it should have different awards, backlinks, experts from the same category webpages and professionals.
3.3 Trustworthiness
No expert can satisfy customers 100% with just a single advice or content. It may leave a question mark or some related query in their mind.
Suppose a lawyer give you legal advice for starting a new business through his webpage. Then it is ovious to arise some doubts in viewers mind.
So, the viewers may ask some questions by comments or contacting you through contact us page or email address.
Now its your duty to answer their queries. This may be on social media, website comment, email, forum, and other question answer platform.
You have to satisfy your viewers with your answer and reply. If possible make a new post for covering the new issue.
Viewers satisfaction will influence them to return back to your blog. It will generate user engagement. This satisfied user engagement is known as trustworthiness.
If you will write good content with proper expertise and will not answer to the viewers query then your webpage will not pass page quality rating.
3. Ads or Monetization
Types of ad also responsible for page quality. Popunder ads and improper placement of ads is also responsible for webpage quality.
Ads that may try to disappoint users by redirecting them to unrelated websites, downloading ads, cookies, malware, etc also reflect power page experience.
Website advertising should follow Google page quality guidelines. Like ads should not cover your main content. Don’t use too much ads.
Text & Display, banner ads are consider best advertising practice. Use such kind of ads on your website. If you will use Pop Under ads, and other malware ads then page quality rating will go down. Your webpage will not get ranking.
Ad Placement Guidelines
- The website’s Ad code should be responsive.
- Use appropriate ad codes on webpages.
- Use appropriate space between two ads appearing.
- Ads should not violate pages terms and conditions.
- Ads should not redirect users to unauthorized websites.
- Page ads should not be misleading.
How To Improve Google Page Quality Rating
Create Useful Content
Keyword research is good for gaining traffic from Google search. But browser is not going to read our content. They are normal human beings that will read our content.
So, find the user intent like what kind problem are people facing in your niche. Can you provide better solution to then than existing results.
How you can give them more value with your content? It should be your primary concern. If you will do this your content will get more user engagement than others.
Always try to write content for users and optimize it according to the search engines like Google, Bing, Yahoo, Yandex, Baidu, Ask, Opera, etc.
Create Quality Content
Contents with in-depth knowledge and proper flow with step by step guidelines are called quality content.
You content should include all possible issues related the common query. Suppose you are telling about paracetamole tablet for fever treatment.
In this case you have tell exact dose for all kind of patients like child, adult, old persons, pregnant lady, patient suffering with any regular illness.
Also, you have to tell all possible side -effects for regular use, overdose, and type of fever like Typhoid, regular fever, malaria fever, etc.
You also, need to specify most possible cases for fever like any infections, weather change, illness, etc. It will help viewers to co-rellate with your content.
Cover almost all A-Z information in your content for viewers. This will include the use of images, infographics, headings, short paragraphs, bullet points, bold letters, etc.
Work On Your E.A.T
Update About Section: Sometimes website owners don’t provide exact information in there about section. So, if you are a doctor then mention this on your about us page.
Discuss all your awards and certificate in detail. This will show your expertise and people will trust you.
Update Social Profile: Maybe your social profile reflects a different interest than your website. In this case, update your social profiles and about us page.
Through social profile Google verify your history and background. This will provide more page quality rating to your website.
YMYL Pages: These are called Your Money Your Loss pages. Such kind of pages consists finance, medical, investment, etc advice. This informations require high EAT performance and continuous update.
If you are running such kind of website then start publishing content on regular basis and do regular update to your old contents.
Backlink From Same Category Website
If you are working on news topic then you should get backlinks from same category website. It will improve your EAT and PQ rating score.
Backlink effect from non related website will become zero as per the new algorithm update.
Do Guest Post on Popular Website
You should do guest post on similar niche websites with your complete author biography. This will increase your Google Page Quality Rating.
Hire Authors For Multiple Topic
If you want to cover more topics on your website then hire some professional authors for that work.
Suppose you are working on a legal consultant then hire a CA for GST-related information articles.
If you are giving medicine information then hire some professional from a Pharma education background who will write content on your website.
Always add authors with their complete biography. It will reflect who is writing content and what kind of skills that person has. This is an amazing method to improve page quality rating.
Provide Your Contact Details
If you are a business then provide your address and contact details. So, that user can contact you on your physical location.
If your business is online without any physical location then provide the contact details and working hours.
Presence of contact detail will present your reliability and trust factor. This will improve your page quality rating.
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