Keyword Research | Keyword Research for SEO | Keyword Research for free | Keyword Research Google | Keyword Research Methodology | Keyword Research Process | Keyword Research For Blog Post | Type of Keyword Research
Dear friends blogging is an art and blogger is the artist. The success of blogging depends on the knowledge and work efficiency of the blogger.
You must have seen a lot of people start writing articles on blog but after a time more than half of them disappear. The main reason behind this is lack of fundamental concepts.
If you want to do blogging then you have to learn it. Otherwise you will be lost somewhere like other people in the crowd.
If you want to make a mark in the world of the Internet. And if you want to make a career by blogging too, then you have to learn to do keyword research first.
This is just as you have to enter through the door to enter the house. Doing keyword research is the main door to enter the world of blogging.
The way a doctor asks the patient about his health before giving medicines and undergoes some medical tests. In the same way, before writing an article on any topic, it is necessary to investigate about it.
You need to know what kind of information people are really looking for. Just as a doctor cannot give any medicine to anyone on his own free will, just like you should not write any article on any topic of your choice.
To write an article and to get it to the top in Google, it is very important to get complete information about your keywords and your audience.
Today through this article, we will give you information about:
- Keywords and types of keywords.
- How people search on the Internet.
- How to Understand the intent of search keyword.
- Find less competitive keyword.
Let us first know how people search on the Internet. And after that we will see what are the keywords are and how we can use them in the content.
What Is Search Query
Search query is a typical entry in the search bar by the users. It may be a question, or full sentence, or few words. Search query depends upon the interest of users.
The search query depends on the state of mind of the people. You should write your content only after understanding the state of mind of the people.
If a person comes to buy Adidas shoes on the Internet, then all you have to do is give information about Adidas shoes. Here you do not have to make a story about Adidas company, this will reduce the quality of your content.
They may have multiple types. But most of the queries are categorised in five major parts.
Types of Search Queries
- Informational query
- Navigational query
- Transactional query
- Commercial query
- Logical queries
Now let’s see everything in detail with example.
1. Informational Queries
Informational queries are searched to get some information about a particular subject. Suppose I want to search richest man in India.
Here in this search query, I want to get information about the richest man. So, such kinds of queries are informational queries or you can say informational keywords.
Most of the bloggers cover informational keywords to get organic traffic on their blog. They write contents and provide information about the specific topic.
2. Navigational Queries
These types of queries are put in the search bar to go or access a particular part of a particular website. Suppose someone wants to read cryptocurrency articles on a particular website.
Then he/she will type website name and keyword to read on a particular webpage.
Here searchers want to read cryptocurrency-related articles on the wjsnews.com website. So, this kind of search query is called navigational queries.
3. Transactional Queries
In this kind of search, the searcher wants to buy something online. It may be for paying online like electricity bill payment, etc.
This type of keyword is searched when people want to buy something. Even if you are buying shoes from the internet, you will use these types of words.
4. Commercial Queries
In these type of search queries searcher want to know no specific features of a a product. Some time he may compare 2 similar products to buy the best one.
These types of searches are made for buying something online. In this viewer do a commercial comparison for selecting the best product. Or he/she may want to get on a decision from some specific point of view.
5. Local Queries
These types of queries are searched for location purposes. Visitors may search for a hair cutting saloon near me, hotels near me, fruit seller near me, etc.
In these types of queries, Google bots use searcher locations to fetch results. Suppose you are in Delhi and looking for OYO rooms then Google will show you results Delhi area.
Understand The Intent Of Keyword
Through search queries, you can understand the intent of people, and accordingly, you can write your content. Capturing people’s intents is the most important position to do keyword research.
If you have understood what people want from you, then you can write content comfortably.
Suppose you are thinking to write content for the Best Coffeeshop near me. Then research the intent of this keyword. Here people want to know the nearest coffee shop. They may look for the address. Design and furniture of that coffee shop.
So, you have written content accordingly. Here you should not include how coffee is prepared. It will become against the intent of the keyword.
Understand The Search Volume And Competition
The other important thing in keyword research is to check the search volume and SEO difficulty of the keyword. To check the search volume, you can use the Google auto-suggest tool.
Keyword Research Google
For this just type a few letter or words in your search bar and see the suggest results by Google.
Here I type Keyword Research in the Google search bar and multiple results are suggested by Google itself. All these keywords have some search volume. And people are repeatedly looking for them.
Due to people’s repeated search queries, Google is suggesting these keywords. So, you may include all these auto-suggested keywords in your content.
Keywords suggested by Google means they have some search volume. And remember one thing no one can tell the exact search volume of any keywords.
All tools ( as seen in the box) show imaginary search volume value. But the truth is that Google never shares exact search volume with anyone.
So if you are looking for a keyword using Google Auto Suggest then you do not need to find the search volume of it. All you need to do is check the search engine of his world, which I am telling you.
Check Keyword Difficulty [ Keyword Research Free]
Friends Google gives the title tag the most important to show search results. To show Google search results, the second number that gives importance is the URL tag or canonical tag.
So to do the default check at the time of doing our keyword research, first of all, we need to check both these title tags and the URL tags.
Check Title Tag
Type the keyword with all in title and collon. Check the example: allintitle:keyword
Check URL Tag
When you will type AllinTitle with a semi-colon before your title. It will show you how many blogs and websites have used that particular keyword in their title and URL.
I have enclosed these in the red rectangular box.
If the about results are less than 200 then it means the keyword is easy to rank. And if the search results are more than 200 means keywords are difficult to rank.
The more in number of about the result the more difficult is to rank for that particular keyword.
In our allinTitle box about results are 47,900. It means it is very difficult to rank for this keyword to a new blogger.
Now you may be thinking it is very difficult to rank for a particular. But there is nothing like this. If you understand the type of keyword then it will be very easy for you.
By understanding the type of keyword, we can comfortably rank on any very difficult keyword.
Types of Keywords
- Seed Keywords/Short Keywords
- Medium length keywords
- Long Tail keywords
|Keyword||Search Volume||SEO Difficulty|
|Seed/Short Keyword||Very Large Search Volume||Very Difficult to Rank|
|Medium Length Keyword||Medium Search Volume||Not So Difficult to Rank|
|Long Tail Keyword||Very Low Search Volume||Very Easy To Rank|
1. Seed Keywords/ Short Keywords
These keywords are the primary keyword of our search. Suppose someone types “Shoes” or “Adidas shoes“. Then this keyword is seed keyword.
It has a lot of search volume because lot of people are searching them. Similarly to rank on this keyword is very difficult because many high authority sites are ranking on it.
2. Medium Length Keywords
Here we have refined our search by Addidas Shoes for men and the monthly search reduced from 550,000 to 110,000. This is the power of using a medium tail keyword.
But is also very difficult to rank for these keywords. Because many top brands like Amazon, Flipkart, Addidas already ranking on it.
3. Long Tail Keywords
Here we typed Addidas Sports Shoes price 2000 to 3000. This is a long-tail keyword and has only 10 monthly searches. Also, no one covering this keyword in their Title Tag and URL tag.
So, to rank on this keyword is very easy. You can write an article on this keyword and easily will get on top. Because no top brand is covering such low search volume keywords.
We have learned a lot about these things, search query search volume, Difficulty, about keyword research.