Post Title Tags: Whenever we talk about blogging it refers to publishing posts and articles. And the primary thing is Post title. It is something like the main door or gate of your home.
If you take good care of the door of your house, then understand that your house will also be well protected. Similarly, if the title of your blog post is good, then your content will also be considered good.
Likewise, If you do not know how to write a good title for your post, then you will not be able to write high-quality content at any cost.
Here we are discussing the first impression of viewers on Google appearance. If your post title is well-formed and perfectly optimized then the chance of click will be increased by 80%.
This is the reason because of which Google has started auto-creation of post tile from your content portions like Heading, Text, and Bullet points.
So today we will give you detailed information about how to write a good post title for the SEO ( Search Engine Optimization ).
So, let’s see:
What is Post Title?
Blog Post Title or Post title tags are the H1 headings of your content. Blog Post Title Tags reflect the idea of your content material like what is your content about.
Let’s take the example of our post title. We have written out post titles like this “How To Write Blog Post Title Tags Perfectly 4 SEO”.
Here anyone can understand from our title that we have provided information related to the blog post title. In the same way post title reflects the actual message of the post in a short and single line.
How To Write Better Blog Post Title Tags?
Now we will tell you how to write post tile perfectly as we have to gain traffic from social media and Google search engine. When we make the title of our post, we should keep these 5 things in mind:
- Primary Keyword
- Longer version of keyword
- Stop Words
- Brand Name
How should we optimize all these five things in our title and what is their utility, now we are going to know about it.
Post Title Formation Perfectly
1. Use Keyword
The keyword is your main and most important point, that brings traffic to your post. The way you optimize your posts according to keywords.
Just like that, you should optimize your title according to the keyword. Your primary should only be in the first 5 words of your title.
It’s will not be perfectly wrong if you will place your keyword in the last section of your title. But it will be much better if your keyword will be at the beginning of your post title.
I think everyone is aware of the Yoast SEO plugin. They suggest writing post title tags at the beginning of the post title.
2. Longer Version of Keyword
To make the title completely search engine friendly, we should use the long version of our primary keyword in the title.
The primary keyword of our post is Post Title. But we have used it like How To Write Blog Post Title Tags. It is the longer version or long-tail keyword of our post.
If you have little confusion about the keywords and their longer version, then you must take the information of Keyword Research.
3. Include CTA [ Call To Action ] Words
CTA is the art of influencing viewers to click on our post. I am explaining it with the two examples:
Heart Doctor in Meerut
Best heart doctor in Meerut.
I hope you would like to click on the second result which is Best heart Doctor in Meerut. Because this title includes CTA ( call to action button).
So, we should use these kings of CTA words in our post titles.
4. No Stop Words
We have seen many new bloggers use A, The, Of, On, like stop words in their post titles. I am not saying to avoid them completely.
But try to reduce these words from your post titles. These stop words confuse search spiders about the context of your content.
You can also say that I have used stopwords in the title of my post. So I want to tell you that this is a long-tail keyword and I have included it in my title only.
5. Brand Name ( May or May Not )
Some search engine optimization experts recommend that we should include the brand name in the title of our post. And some experts recommend that we don’t need to use our own brand name.
Now I am leaving it completely on you. If you have a popular brand name then include it in your post title. Like Blogging tips with Satendra Saini. Here I have included my brand name in the post title.
On the other hand, if you are not popular, then there is no benefit of using the brand name in the post title because no one is going to search your post by posting your brand name.
Blog Post Title Tag Length Guidelines
Whenever we watch a big YouTube video on YouTube, these people always recommend using a short title. Similarly, when we use any paid tool they recommend including only 50 to 70 characters in our post titles.
The logic of using a short title is that Google reads only 50 to 70 characters of your title. You can also see the example.
Here you can see that Google has hidden the title after a limit. And you can see 3 dots after the particular length of the title.
So, SEOs suggest using short titles.
But most news websites use long-tail versions of titles. Even their title could be longer than 100 to 150 characters. And these sites rank on the top page of google search results.
That is why there is always this confusion that how long should we write the title of the post. So let us understand what are the official guidelines of Google.
Google Guidelines About Post Title Tags Length
If we will say in a single line then there is “No Specific Length Requirements“. So, as per Google, you are free to use as long as your post requirement.
SEO Tools Suggestion For Post Title Length
All paid SEO tools like Semrush, Ahref, Moz, Ubbersuggest, etc suggest keeping 50 – 70 Characters for both mobile and desktop viewers.
They argue that when Google does not show big titles, then what is the use of writing them?
Satendra Saini Guidelines For Post Title Length
New Bloggers: 50-65 words
Pro Bloggers: Use as per the content requirements
If you are a new blogger and learning to blog then you should focus on only one keyword in your post. And to do this, you can keep the title of your post between 50 to 70 characters.
But as you start understanding search engine optimization and Google’s algorithm. Then you can determine the length of the post title according to your understanding.
That’s why I tell blogger to keep the title of your post around 60 characters. And there is no limit for those who have enough experience, they can decide on the basis of their experience.
Because Google takes the full title of your post and on the basis of that it determines which position should be given to your post in the beginning.
After this many other things are also seen which are responsible for getting your post ranked in Google.
Is Post Title a Ranking Factor?
Yes, the post title is a ranking factor. It increases the CTR of the website. And due to more clicks on the title link, Google promotes the website to the users.
What Is the Perfect Length of Title Tags For Mobile Theme?
The perfect length is 40 to 50 characters for the theme of the mobile phone.
Is it necessary to place keywords at the beginning of Title Tags?
Yes, it is necessary to put keywords at the beginning. It is clear the message of post material or content.
Why do News Websites use the long post title tag?
News websites want to rank their post for multiple keywords. So, they include all keywords in the post title and their title becomes long naturally.