EPMV stands for earning per thousands of views. Or how much Ezoic pays for 1000 views. It is a very common and frequently asked question by new publishers.
For knowing how much Ezoic pays for 1000 views, we have to understand how Ezoic pays to its publishers. After this, we will reach a decision.
Ezoic Requirement For Blog Monetization.
How Ezoic Pays to Publishers
Ezoic is a premium advertising network. It provides the best-optimized ads to the viewers. The process on which Ezoic works is known as EPMV. The full form of EPMV is Earning Per Thousand Views.
EPMV is also known as session earning. When a webpage is open by any searcher, Ezoic sends a request to the server. And the ads are served on that webpage.
In this way webpage, the owners generate revenue only for showing ads on their website. In AdSense publisher earns when someone clicks on the ad. But Ezoic works on the EPMV model and pays for impressions.
EPMV = ( Total Earning X 1000 ) / Visitors
Dear viewers don’t get confused by views and visitors. Ezoic EPMV is Session Earning. Ads will be shown on websites for visitor’s sessions, not for views.
Suppose 1 viewer watches 10 pages at a time then this will consider as 1 session. And Ezoic will pay for the session, not for the impression.
How much Ezoic pays for 1000 views
As we know Ezoic works on EPMV, hence it pays only on sessions. Suppose 1000 visitors visit your website and they watch a single page only.
In this case 1000 views = 1000 sessions. Hence ad revenue on those 1000 views will be considered the earning of 1000 views from Ezoic.
Advertising earning is not fixed. It depends upon the category and keywords of the website. Along with this website earning is also fluctuates with various season times and locationsbasis.
Let’s see our EPMV Calculator for 1000 views earning report.
Ezoic Ad Testor performs much better on regular sites because of artificial intelligence. Also, they pay higher EPMV rates compared to Google AdSense.
If Google Adsense is paying almost $2 for 1000 views the Ezoic will pay about $4-5 for the same traffic, the same niche, and the same keywords.
Factors That Are Responsible 1000 Views Earning Flactuation
Many brands promote their business on a seasonal basis. Hence at a specific time of the year earning per 1000 views increased.
For Example, Jewellery sales increase in the wedding season, Cooling gadgets sales increased in the summer season, etc.
Some categories are highly demandable like Health, Technology, insurance, Business, SEO, etc. So the bloggers and webmasters works on these categories generate higher revenue compared to news, joke, story, etc.
Some keywords are highly paid keywords like SEO Tools, Life Insurance compared to telecom keywords like prepaid recharge.
If people will work on higher CPC keywords then they will generate higher revenue on 1000 views compared to low CPC keywords.
Tier 1 countries like North America, Canada, Australia, UK are higher revenue-generating companies. If traffic is coming from these countries then you will generate double or triple revenue compared to the traffic coming from India, China, And Russia.
Ezoic is a Google Certified publishing partner. Its algorithm is based on artificial intelligence for optimizing best-performing ads for your traffic.
EZOIC pays on EPMV or earning per thousand views model. Publisher will receive earning based on impressions for sessions not for views.
So, the answer of how much Ezoic pays for 1000 views vary from location to location, category to category, and season to season.
But Ezoic pays 2-3 times higher compared to Google AdSense. Many publishers claim that they have increased their revenue up to 200% after Ezoic integration.
If you will use Ezoic with or without AdSense you may increase your revenue from 50% to 250% with the help of their smart artificial intelligence ad tester.